Bentilia produces excellent quality plant-based pasta made from lentils that offer consumers a delicious pasta alternative with numerous health and environmental benefits.
We were tasked with redesigning the Bentilia brand and packaging to establish a distinct presence in the marketplace and emphasize the superior nature of their product.
Our solution incorporated bold, earthy tones to create impact on shelf. The design is centered around a large nutritional wheel in the middle of the package to quickly communicate Bentilia’s health benefits. We also developed a series of lentil-based illustrations to be used on packaging and throughout their communications to reinforce Bentilia’s commitment to the environment.