Yofiit's mission is to create products that surpass their competitors by offering the most nutrition possible and believes it is their responsibility to make it easier for people to make the right decisions about their diet.
A lot of plant-based brands have lots of additives, sugar with very low nutrients. Yofiit doesn’t use gimmicks or fillers in their formulations, and little to no sweeteners. They simply select the most nutritious ingredients found in nature and combine them to create exceptionally healthy products for consumers.
We were asked by Yofiit to reposition and redesign their brand identity and apply it to new packaging.
Our approach focused leveraging the word ‘Yo’ in the Yofiit identity. ‘Yo’ was a memorable and impactful way to call out important content and allowed the brand to interact and connect with consumers on shelf and through digital media.