Organic Garage is dedicated to making healthy food more accessible and affordable for its customers. To establish a distinctive proposition and align with the ‘garage’ theme, we crafted an edgy and irreverent brand positioning and voice for Organic Garage.
To effectively communicate this new positioning and clearly articulate their proposition, we developed a series of brand messages. These messages were incorporated into communications and designed to evoke an urban grunge aesthetic.
We applied the new brand positioning, voice and messaging to the design of their flagship store in the Junction neighbourhood of Toronto.